Mehendi Rush: Festive fervour written on every hand

By Manya Bhasin

For many women, Karwa Chauth preparations begin with outfits, jewellery and festive beauty appointments. For mehendi artists, however, the countdown starts much earlier — with booking calls, design requests and the challenge of fitting as many customers as possible into a busy festive schedule.

The festival is one of the busiest periods for mehendi professionals, with demand ranging from affordable Arabic patterns to elaborate bridal portraits costing thousands of rupees.

Rekha, who manages her own stall in Sector 11, Panchkula, said the number of customers rises sharply around Karwa Chauth, particularly on the day before the festival.

She receives 15 to 20 customers a day during the festive rush and earns around Rs 3,000 to Rs 4,000 daily. Her half-hand designs cost Rs 250, while full-hand designs are priced at Rs 500.

Although customers can book appointments two to three days in advance, enquiries begin increasing as the festival approaches. Each detailed application can take more than an hour, making careful time management essential during the busiest days.

The business operates on a different scale for Lucky Mehendi Artist, who serves customers in and around Sector 35, Chandigarh. The artist said bookings begin a month before the festival, with around 40 appointments across two days, particularly for home services. Total daily footfall can reach 100 to 150 customers during the festive period.

Demand varies considerably. While some customers prefer simple designs that can be applied quickly, others seek elaborate bridal figures, portraits or traditional Rajasthani-Marwadi patterns.

The price difference reflects this variety. Basic patterns in the wider market can start at Rs 150, while Lucky’s hand packages begin at Rs 1,100. Bridal figure designs start at Rs 5,100 for a single-side design and Rs 7,100 for both-side couple artwork featuring moon motifs.
Advance planning is crucial for elaborate applications. Lucky said last-minute bookings, especially for home services, can be difficult to accommodate, and customers are encouraged to reserve appointments well ahead of the festival.

For artists, the festive rush is an opportunity to earn more, showcase their craft and build lasting relationships with customers. But behind every intricate pattern lies a demanding schedule, steady hands and hours of painstaking work.
As Karwa Chauth approaches, the mehendi business offers a glimpse into the economic activity surrounding India’s festive traditions, where artistry, seasonal demand and cultural celebrations come together.

(The writer is an intern with The North News.)