New Delhi, April 21
Sony Pictures Networks India has acquired the exclusive broadcast rights for the 20th Asian Games, Aichi-Nagoya 2026, to be held in Japan from September 19 to October 4. The network will show the event on its Sony Sports Network channels and stream it on Sony LIV for viewers in India and the subcontinent.
India heads into the upcoming Games following a historic performance at the previous edition, when the country set a record haul of 107 medals. The 2026 Asian Games will feature competitions in 41 disciplines, including 32 Olympic sports, with the addition of new events such as mixed martial arts and surfing. Cricket, expected to capture significant attention from Indian viewers, will see both men’s and women’s teams vying for top honors. Other popular events include tennis, kabaddi, esports, sepak takraw, and kurash.
Rajesh Kaul, Chief Revenue Officer and Business Head for Sports and International at Sony Pictures Networks India, said, “We are proud to bring this continental multi-sport event back to Sony Pictures Networks for the third time. The stage is set for another unforgettable chapter with the inclusion of cricket, and a formidable Indian contingent is ready to chase new milestones. We are committed to delivering immersive coverage that celebrates every medal and inspires millions across the country as our athletes strive for greatness once again.”
Sony’s exclusive partnership is expected to attract a large audience, as the strong Indian team looks to build on their record-breaking performance. The network’s wide coverage will let sports fans across the region follow the action and support India’s quest for new achievements at the 2026 Asian Games.
