New voices, regional beats: Hyundai Spotlight returns for Season 4

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Music platform brings established and emerging artistes together for original songs across languages and genres

Chandigarh, September 17

Hyundai Motor India Limited, in collaboration with Universal Music Group for Brands, has launched the fourth season of Hyundai Spotlight, bringing established and emerging Indian artistes together to create original music across languages and genres.

The season opens with “Pahije”, a Marathi track by Sanju Rathod featuring Juilee Joglekar, built around a fun, romantic story of a young couple.

The platform has released 18 original songs across its first three seasons, with Season 3 garnering more than 230 million views. Among its popular tracks was “Gori” by Aditya Rikhari and Ravator.

Season 4 features artistes, including Sanju Rathod, Raghav Chaitanya, Ninja and Aditya Rikhari, alongside emerging talents Juilee Joglekar, Mehtab Ali Niazi, Shifaqat Ali and Ravator.

Tarun Garg, MD and CEO, Hyundai Motor India, said the new season places greater emphasis on regional music and emerging talent, while creating opportunities for artists to collaborate and reach wider audiences.

Aditya Rikhari and Ravator are returning to the platform following the response to “Gori”, while Sanju Rathod said the initiative allows artistes to experiment with new sounds while staying connected to their musical roots.

The collaboration is aimed at bringing together diverse musical voices and creating original music that reflects India’s regional and contemporary soundscape.