MINI expands Delhi NCR presence, appoints deutsche motoren as second dealer partner

Spread the news

Noida, August 8

MINI India has strengthened its presence in the National Capital Region by appointing Deutsche Motoren as its second dealer partner in Delhi NCR. The new showroom, located in Sector 63, Noida, brings BMW and MINI together under one roof, offering customers an integrated premium retail experience.

Announcing the expansion, Hardeep Singh Brar, President and CEO, BMW Group India, said MINI has evolved into much more than a mobility brand, representing individuality, iconic design and an engaging driving experience.

“Delhi NCR is an important market for MINI, with customers who value progressive style and premium experiences. Partnering with Deutsche Motoren is a strategic step to expand the brand’s reach and strengthen customer engagement in this high-potential region. Bringing BMW and MINI together under one roof in Noida creates a stronger brand destination for customers,” Brar said.

Yadur Kapur, Dealer Principal, Deutsche Motoren, said the new showroom aims to introduce more customers in the region to MINI’s unique personality and lifestyle appeal.

“With BMW and MINI under one roof, customers can experience BMW Group’s premium retail standards while discovering a brand that celebrates individuality and self-expression. The showroom has been designed as an engaging space where customers can explore MINI and become part of its growing community in India,” he said.

Located at H Block, Sector 63, Noida, the showroom has been designed as a contemporary retail space showcasing MINI’s signature design and premium ownership experience.

The facility will display two MINI models, allowing visitors to experience the brand’s design, craftsmanship and driving character. Customers will also have access to digital product consultation tools and a dedicated lifestyle zone featuring MINI merchandise and accessories.

According to the company, the showroom will follow BMW Group’s global standards across sales, service and customer support, ensuring a seamless ownership experience before and after purchase.