The North News
Chandigarh, July 18
Reliance Retail on Friday announced the acquisition of Kelvinator, marking a major move to strengthen its position in India’s growing consumer durables market. This strategic acquisition reflects Reliance Retail’s focus on expanding its product offerings and delivering more value and choices to consumers across the country. It marks another step in the company’s mission to lead the future of retail by bringing trusted and innovative global brands to Indian households.
“Our mission has always been to serve the diverse needs of every Indian by making technology accessible, meaningful, and future-ready,” said Isha M Ambani, Executive Director, Reliance Retail Ventures Limited (RRVL). “The acquisition of Kelvinator marks a pivotal moment, enabling us to significantly broaden our offering of trusted global innovations to Indian consumers. This is powerfully supported by our unmatched scale, comprehensive service capabilities, and market-leading distribution network.”
Kelvinator, a brand with over a century of global recognition, is known for introducing electric refrigeration for home use. In India, it became a household name in the 1970s and 80s with its popular tagline, “The Coolest One.” The brand continues to be associated with innovation, durable quality, and reliable performance. Its strong legacy and consumer trust make it a valuable addition to Reliance Retail’s growing portfolio of premium home appliance offerings, said Reliance Retail in a press release.
This acquisition supports Reliance Retail’s vision of making aspirational and high-quality products accessible to all Indians. By combining Kelvinator’s legacy of innovation with Reliance’s extensive retail and distribution network, the company plans to scale the brand across urban and rural markets. The integration will help deliver globally benchmarked appliances to a broader audience and enhance everyday living through better technology and convenience.
